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Friday, November 19 • 3:30pm - 5:00pm
XLive: Building New Immersive Narratives

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There is a current boom of immersive spaces, is that a trend? Is that a new way of entertainment? In this session, Cocolab guides the audience in the challenges and the opportunities of building immersive experiences and the process that Cocolab is implementing with these type of experiences in the industry. Cocolab also takes us into the creation of the Projected Desert a large-scale exhibition that just opened at Meow Wolf at Las Vegas.

Cocolab is a company based in Mexico City that operates in the entertainment industry and the creation of multimedia experiences for exhibitions, shows and expographies. Cocolab has created several permanent projects that have an impact on the culture and tourism of Mexico, such as the night experience at the Pyramid of the Sun in Teotihuacán or the night projection of the Chichen-Itzá archaeological site. Recently Cocolab it's been collaborating with Meow Wolf at the new Omega Mart exhibition with the creation of the projected desert a large scale immersive experience. This group is the creator of art installations that combine technology, music and light in pieces exhibiting their work in America, Europe and Asia, making it a world reference of Mexican origin for the creation of digital exhibitions that seek to create a bridge between tradition and innovation.

avatar for Alejandro Machorro

Alejandro Machorro

CEO, COCOLAB International
Alejandro Machorro Fernandez is the founder and director of Cocolab, one of the most important studios in Latin America that combines art and technology to create multimedia experiences for art and entertainment, building the major night experiences and attractions in archeological... Read More →
avatar for Josue Ibanez

Josue Ibanez

New Technologies Director, COCOLAB
Josue Ibañez is a partner and New Technologies Director at multimedia studio Cocolab, one of the largest studios in Latin America. Over the past 15 years and together with Cocolab, he has been designing and directing teams of artists, designers and developers to create immersive experiences and multimedia artwork presented in events like SXSW, OFFF Barcelona, Day... Read More →

Friday November 19, 2021 3:30pm - 5:00pm PST
  • Session Number C26-XL