Caroline Chauvet is the global brand manager for CHAUVET Professional and ChamSys—two of the leading brands in entertainment lighting and control systems. Caroline fuses her competitive over-drive, indomitable curiosity, and the storytelling know-how of a Medill journalist to distill complex technologies into user-centric ahas! In addition to championing the brands, she directs related product positionings, commercialization plans, marketing communications; defines go-to-market and expansion strategies and ensures a great customer experience with a particular focus on the rental and system integration markets. Her skilled stewardship has led to the successful commercialization of hundreds of products, a collection of industry accolades and a steady, relentless march toward world domination.