After more than a decade working as a creative lead at experiential design studios such as New York’s ESI Design and Obscura, Ed is currently Head of Creative at Cocolab, in Mexico City. An experience design specialist with a passion for immersive storytelling he has most recently directed Frida: The Immersive Experience, and The Echoes of Uxmal (a nighttime multimedia activation of an ancient Mayan city in the Mexican jungle). Responsible for the creative and art direction of many permanent media architecture installations in cities throughout the USA, he is currently fascinated with exploring different styles and levels of experiential storytelling.